experience. live!

Chill & Charge

VARTA participated in Mysteryland as part of a sustainability-focused partnership aimed at enhancing the festival experience while promoting eco-friendly practices. In 2023, Mysteryland, celebrating its 30th anniversary, collaborated with VARTA to introduce the “Chill & Charge” initiative. This brand partnership, initiatited by 10WAVES provided festival-goers with dedicated areas on the camping grounds where they could relax and recharge their mobile devices using power stations powered by sustainable generators. Additionally, attendees had the option to rent pre-charged VARTA powerbanks for on-the-go charging, ensuring they stayed connected throughout the event

Category

Brand

VARTA Consumer Batteries BENELUX

Activation

Concept | Brand strategy | Activation | Event production | Content creation

Location

Mysteryland Festival, Haarlemmermeer

Review

ID&T

Together with 10WAVES were able to realize suitable brand activations for our visitors at both Defqon.1 Festival and Mysteryland. The needs of the festival visitor are central at all times, allowing us to reach and engage the target group in a relevant way with VARTA’s core values. We once again look back on a successful and professional collaboration.