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Beauty & The Beast

Disney was an ideal PR partner for Amsterdam Fashion Week during the launch of its live-action Beauty and the Beast because both brands excel at storytelling, fantasy and emotional resonance.

Category

Brand

The Walt Disney Company

Activation

Disney collaborated with six emerging Dutch designers — Boaz van Doornik, Elke van Zuijlen, Liesbeth Sterkenburg, Zyanya Keizer, Marlou Breuls, and Jazz Chris—to create runway pieces inspired by the film's characters and themes. These avant-garde designs reimagined Belle and the Beast through modern lenses, exploring identity, empowerment, and transformation, thus aligning with the film's contemporary reinterpretation.

Location

Westergasfabriek, Amsterdam

Background information

Beauty & The Beast

In January 2017, Disney collaborated with six emerging Dutch designers — Boaz van Doornik, Elke van Zuijlen, Liesbeth Sterkenburg, Zyanya Keizer, Marlou Breuls, and Jazz Chris — to create runway pieces inspired by the film’s characters and themes. These avant-garde designs reimagined Belle and the Beast through modern lenses, exploring identity, empowerment, and transformation, thus aligning with the film’s contemporary reinterpretation. The collaboration culminated in a special runway show at Amsterdam Fashion Week and a subsequent pop-up exhibition at Het Nieuwe Instituut, generating significant buzz ahead of the film’s Dutch release. This partnership seamlessly blended fashion and film, enhancing the cultural impact of both the festival and Disney’s cinematic debut.