In 2019, ASICS and KLM partnered to create a limited-edition running shoe to celebrate KLM’s 100th anniversary and highlight their shared focus on movement, innovation, and global connectivity. The collaboration symbolized the synergy between sport and travel, with both brands promoting healthy, active lifestyles across borders.
The limited edition KLM100 shoe featured unique design elements inspired by aviation and Dutch heritage, making it a collector’s item for both runners and fans of the airline. As part of the activation in Amsterdam, ASICS and KLM launched the shoe during the annual Dam tot Damloop, one of the city’s largest running events.
