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Run the World

In 2019, ASICS and KLM partnered to create a limited-edition running shoe to celebrate KLM’s 100th anniversary and highlight their shared focus on movement, innovation, and global connectivity. The collaboration symbolized the synergy between sport and travel, with both brands promoting healthy, active lifestyles across borders. The limited edition KLM100 shoe featured unique design elements inspired by aviation and Dutch heritage, making it a collector’s item for both runners and fans of the airline. As part of the activation in Amsterdam, ASICS and KLM launched the shoe during the annual Dam tot Damloop, one of the city’s largest running events.

Brand

KLM100 x Asics

Activation

Location

Hangar 10, Amsterdam Airport Schiphol

Background information

"Run the World"

KLM100 marked the 100th anniversary of KLM Royal Dutch Airlines, making it the world’s oldest airline still operating under its original name. The celebration honored a century of Dutch aviation innovation, global connectivity, and service excellence. It was meant to thank KLM’s employees, passengers, and partners worldwide for their loyalty and contribution to the airline’s success. The festivities also aimed to inspire future generations by showcasing KLM’s commitment to sustainability and innovation in aviation.