10WAVES initiated the VARTA AG sponsorship with Amsterdam Dance Event (ADE) in 2022. Main objective was to position their brand in the target group 20-35 as the “official energy partner” for festival-goers and to creatively respond to a common problem: an empty smartphone battery while partying.
VARTA introduced the VARTA 100% electric Party boat that was available for free to ADE visitors on Saturday 22 October. During the cruise through the Amsterdam canals and the IJ river, party-goers could charge their phones while enjoying DJ sets on board. The boat departed every hour from Sea Palace Amsterdam, near Central Station.
