experience. live!

Recharge your Battery

10WAVES initiated the VARTA AG sponsorship with Amsterdam Dance Event (ADE) in 2022. Main objective was to position their brand in the target group 20-35 as the “official energy partner” for festival-goers and to creatively respond to a common problem: an empty smartphone battery while partying. VARTA introduced the VARTA 100% electric Party boat that was available for free to ADE visitors on Saturday 22 October. During the cruise through the Amsterdam canals and the IJ river, party-goers could charge their phones while enjoying DJ sets on board. The boat departed every hour from Sea Palace Amsterdam, near Central Station.

Category

Brand

VARTA Consumer Batteries BENELUX

Activation

Creation | Strategy & Sponsoring | Branding | Product Launch | Production | Marketing & PR | Merchandising

Location

Amsterdam Canals

Review

Amsterdam Dance Event

We would like to thank 10WAVES on behalf of the entire ADE team for the support and work that has been done to make this edition so successful. The ADE x VARTA “Recharge your Battery” was a success and well thought out. Our collaboration with the VARTA x ADE power bank looked like the unique gift for all our national and international conference speakers and moderators. The execution of the ADE activation went flawlessly. We are very happy and proud of the fact that we have put this down for our joint target group, it was a success!