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On Top of Tennis

Sony offers Pro Photo Support at ABN-AMRO Open ATP Tennis tournament

Category

Brand

Sony Professional Benelux

Activation

Sony Pro Support at ABN-AMRO Open ATP Tennis tournament in the Netherlands is about strategically supporting a high-value, high-pressure event in a region where photography is booming, thanks to Tennis popularity and a strong pro-user base. It's part service, part brand play, and part relationship-building.

Location

Ahoy Rotterdam, The Netherlands

Background information

ABN-AMRO Open ATP Tennis tournament

At the ABN AMRO Open you are on top of tennis. Top tennis, because since 1974 there have been countless legends on the court in Rotterdam Ahoy. When you visit the ATP tennis tournament, you will not only see the world’s top tennis players compete for the title up close: it’s a complete day out!