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Centennial: KLM100 Royal Dutch Airlines

KLM100 was an epic event because it celebrated KLM Royal Dutch Airlines’ centennial — making it the world’s oldest airline still operating under its original name. The combination of rich history, modern innovation, and strong national pride turned KLM100 into a landmark event in both aviation and Dutch cultural history.

Brand

KLM Royal Dutch Airlines

Activation

The airline marked the milestone with a global brand campaign, exclusive merchandise, and a major celebration at Amsterdam Airport Schiphol (AAS), attended by royalty, employees, and aviation enthusiasts. A standout moment was the unveiling of a special Boeing 787-10 Dreamliner bearing a unique "100 years" livery. KLM also hosted a series of public events, including immersive exhibits and sustainability showcases, underlining its future-forward vision.

Location

Hangar 10, Amsterdam Airport Schiphol

Review

KLM100

10WAVES knows exactly how to create the right atmosphere. With originality and creativity, all target groups & touchpoints are touched in the heart. Hugely important. Also for KLM. Both emotionally, creatively & commercially. Everything is aimed at the long-term relationship. This is exactly how we want to treat our customers & loyal partners.