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QuietComfort 35 Bose Blogger Boat

Bose collaborated with the Amsterdam Light Festival in January 2017 to promote their QuietComfort 35 wireless headphones. They organized a unique event called the “BOSE QC35 Blogger Boat,” where a select group of young lifestyle and Instagram bloggers experienced a curated audiovisual journey along the festival’s “Water Colors” boat route. Bose selected influencers wore Bose QC35 headphones during the cruise, allowing them to immerse themselves in synchronized soundscapes that complemented the illuminated artworks displayed along the canals

Category

Brand

Bose Corporation

Activation

Creation | Strategy | Branding | Product Launch | Production | Influencer marketing & PR

Location

Amsterdam Canals

Background information

Amsterdam Light Festival

The Amsterdam Light Festival is an annual event that transforms the city’s canals and streets into a vibrant open-air gallery of light installations. The upcoming 14th edition is scheduled to run from November 27, 2025, to January 18, 2026 . Visitors can experience the festival through various modes, including boat tours, walking routes, and bike paths. One of the highlights of the previous edition was “Polaris,” a glowing star installation by artist Jun Ong, symbolizing the North Star and reflecting Amsterdam’s maritime heritage