The Amsterdam Collection

This exclusive line of body and home care products was inspired by the convergence of East and West, featuring Dutch tulips and Japanese yuzu, and drawing design elements from a 17th-century Delft Blue vase housed in the Rijksmuseum. Launched on October 28, 2018, the collection was introduced onboard KLM flights, offering World Business Class passengers amenities like hand foam, body lotion, hair gel, and body mist, while Economy Class passengers had access to hand foam in the lavatories. To enhance the passenger experience, the partnership extended beyond the aircraft, featuring a 360-degree campaign at Amsterdam Airport Schiphol, including a pop-up store in Lounge 2, interactive displays, and out-of-home advertising.