experience. live!

Share your Love with Flowers

Royal FloraHolland sponsored Amsterdam Fashion Week 2016 to highlight the synergy between floriculture and fashion, aiming to engage a young, style-conscious audience.

Brand

Royal FloraHolland

Activation

The runway was transformed into a tropical jungle with exotic flowers and plants, creating a magical ambiance that complemented Frowijn's colorful designs. This collaboration demonstrated the versatility of flowers beyond traditional settings, aligning with Royal FloraHolland's strategy to inspire consumers to incorporate flowers into various aspects of life.

Location

Westergasfabriek, Amsterdam

Background information

Amsterdam Fashion Week

Amsterdam Fashion Week (AFW) is a leading fashion event in the Netherlands that showcases the latest in Dutch and international fashion design. It’s a platform where designers, brands, and creatives come together to present their work through runway shows, presentations, exhibitions, and talks. By supporting designer Liselore Frowijn’s show, they showcased how flowers can be integrated into fashion, promoting their products in a creative context.