The story
After the great success in 2023, we are now introducing the Defqon.1 x VARTA power bank 2024: Unleash limitless energy on your festival adventures. Stay charged and connected.
Briefing
10WAVES has developed a sustainability strategy and translated it into contemporary times. VARTA Consumer Batteries BENELUX has embraced this plan to reach young people in the 18-35 target group.
KPI’S
Brand awareness (18-35)
Dedicated fans
Return on Engagement (ROE)
Return on Investment (ROI)
Product
VARTA power bank 10.000mAh
Implementation
10WAVES has developed a music / festival strategy in which VARTA power banks are brought to the attention of the right target group of 18-35 years
Brand Partnership
In partnership with ID&T x VARTA, 10WAVES has developed this Limited Edition power bank as the starting shot of the collaboration.
- This DEFQON.1 x VARTA power bank is limited!
- Online pre sale
- Rental & direct sale during DEFQON.1 Weekend Festival
- Never run out of energy at your favorite festival!
Expertise
CONCEPT
CREATION
STRATEGY
BRANDING
PRODUCT / MERCH
PRODUCTION
MARKETING & PR
![](https://10waves.com/wp-content/uploads/57976566111_16454_20240415_persp.png)