The story
Introducing the Defqon.1 x VARTA Power Bank: Unleash limitless energy on your festival adventures. Stay charged and connected.

Briefing
10WAVES has developed a sustainability strategy and translated it into contemporary times. VARTA Consumer Batteries BENELUX has embraced this plan to reach young people in the 18-35 target group. Brand awareness & direct sales

KPI’S
Brand awareness (18-35)
Dedicated fans
Return on Engagement (ROE)
Return on Investment (ROI)

Product
VARTA Power Bank 10.000mAh

Implementation
10WAVES has developed a music / festival strategy in which VARTA power banks are brought to the attention of the right target group of 18-35 years

Brand Partnership
In partnership with ID&T x VARTA, 10WAVES has developed this Limited Edition power bank as the starting shot of the collaboration.

• This DEFQON.1 x VARTA power bank is limited!
• Online pre sale
• Rental & direct sale during DEFQON.1 Weekend Festival
• Never run out of energy at your favorite festival!