Creative freedom. Capture the moment.

Super-fast performance, flexible yet reliable. That’s what the SONY PRO ALPHA A7SIII stands for. The launch of this unique camera called for a unique opportunity. Amsterdam Fashion Week was the perfect opportunity for this. Because it celebrates, captures and captures Dutch fashion.

Twenty high-end fashion photographers followed a SONY PRO Masterclass during Amsterdam Fashion Week (AFW). After that, they were free to go their own way and do their thing, without snoopers. This is how the photographers experienced the camera in different environments and circumstances. In dark spaces, during intense light shows and for intimate portraits.

Belgian fashion house Natan was on the program of Amsterdam Fashion Week for the second time. The fashion house was allowed to show at an impressive location, namely in the Eye Museum in Amsterdam North

First of all, we will talk to you. What are your goals? What’s your mission? How do you want to market your product? This way we arrive at a clear step-by-step plan and a well-thought-out strategy. The basics.

At 10WAVES we believe – however much is possible online – in the power of live communication. Positioning, experiencing and launching the brand is nowhere better than at a brand event. Being able to look your customers in the eye and convince them that your product is indispensable.